| LET US HELP YOU SELL YOUR HOME |
| WHY US?
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| • We sell real estate full time . . . so selling your home is a full time priority. We’ll make |
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ourselves available to you and prospective buyers. |
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| • We will research the market and know what is listed and what has sold to help |
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when it comes to pricing and positioning. |
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| • We will try to understand your needs and will be honest with you and the buyers / |
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buyers agent. |
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| • We will invest in marketing your property and will develop a marketing plan. |
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| • We will try to make the whole process of selling your home less stressful. |
| YOU CAN HELP US SELL YOUR HOME |
WHY ARE YOU SELLING?
If you know why you are selling, it is easier for us to determine a plan of action to get exactly what you want. In your case you might want to sell this home
as quickly as possible so you can purchase another home. Then maybe getting the highest price is not your highest priority. This does not mean that you won’t or can’t get the highest price, but there may be tradeoffs as you decide between what offers you will accept.
Identify your “bottom line” price upfront. Although this figure should never be disclosed externally, it is important information that we will use to determine an optimal pricing strategy and negotiating position. Even though you should consider
all offers and take into consideration the total terms of each (i.e. price, settlement date, financial qualifications, contingencies, etc.) knowing your bottom line saves
time by eliminating low-ball offers and enables me to determine the proper tactic
to get what is important to you in the negotiation.
BUT REMEMBER . . .
The market determines the price. It is important to determine the fair market price of your home given it’s location and condition relative to the other properties currently active and recently sold.
WE WILL INVEST IN MARKETING YOUR HOME
We will develop a comprehensive marketing plan and adjust the plan depending on the length of time your home is on the market. This plan will keep us on the same page with regard to activities and expectations.
Here is a general idea of the type of marketing that has been successful: |
Print
• Detailed Sales Sheets with photos and statistics will be sent to every |
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Real Estate Office in yours and comparable neighborhoods. |
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| • Newspapers – like the Washington Post, Northwest Current, Gazette, etc. |
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| • Monthly Local Magazines – Washingtonian, Washington Style, Washington Life, etc |
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| • Extraordinary Properties – Long and Foster’s award winning magazine showcasing |
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upscale homes – distributed to 200M upper bracket households. |
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Direct Mail Campaign
• Just Listed Cards
• Custom Campaign with a beautiful color brochure of your property |
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Agent Networking
• Fax/email campaign sent to database of local real estate agents
• Networking with agents in your area via phone calls, meetings
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| Open Houses |
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| • Brokers Open the first week on the market - posted in the MLS and |
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with special invitations sent out to all real estate agents in the area. |
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| • Neighbor invitations to attend the brokers open |
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| • Public Open houses advertised in the newspaper |
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| WE WILL TRY TO MAKE THE WHOLE PROCESS LESS STRESSFUL! |
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| Jayne Ehrens |
telephone
202.364.5200 |
mobile
240.401.7025 |
 |
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| Emily Ehrens |
telephone
202.364.5200 |
mobile
202-380-8125 |
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